Brand Worksheet

It’s important for us to get information so we can develop strategy for creating and your brand’s visual identity and messaging.


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How will your audience notice this difference? Determine why decision makers should choose whatever you’re offering over the others offering similar value. What makes you a good investment? What value will you bring that no one else will? If you can’t identify a difference between your brand and other brands, do you have a competitive advantage you can think of? Meaning: Can you do something faster, obtain materials cheaper, or do something in a more organized way than your competitors?